[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.venth.cz\/zbozove-vyhledavace-a-e-mail-marketing-jsou-dulezitou-strategii-na-online-obchodnich-trzich\/#Article","mainEntityOfPage":"https:\/\/www.venth.cz\/zbozove-vyhledavace-a-e-mail-marketing-jsou-dulezitou-strategii-na-online-obchodnich-trzich\/","headline":"Zbo\u017eov\u00e9 vyhled\u00e1va\u010de a e-mail marketing jsou d\u016fle\u017eitou strategi\u00ed na online obchodn\u00edch trz\u00edch","name":"Zbo\u017eov\u00e9 vyhled\u00e1va\u010de a e-mail marketing jsou d\u016fle\u017eitou strategi\u00ed na online obchodn\u00edch trz\u00edch","description":"P\u0159edstavte si, \u017ee se n\u011bkdo rozhodne nakoupit v jednom e-shopu (pod jednou st\u0159echou) v\u011bt\u0161\u00ed mno\u017estv\u00ed d\u00e1rk\u016f pro svou p\u0159\u00edtelkyni. P\u016fjde o obuv, oble\u010den\u00ed, drogerii \u010di kosmetiku k narozenin\u00e1m, ov\u0161em doty\u010dn\u00fd mlad\u00edk nem\u00e1 zat\u00edm p\u0159esnou p\u0159edstavu o tom, co zde nakoup\u00ed. Za\u010dne tedy na internetu do vyhled\u00e1va\u010d\u016f zad\u00e1vat r\u016fzn\u00e9 kombinace kl\u00ed\u010dov\u00fdch slov, aby se inspiroval, co …","datePublished":"2026-05-02","dateModified":"2026-05-02","author":{"@type":"Person","@id":"https:\/\/www.venth.cz\/author\/#Person","name":"","url":"https:\/\/www.venth.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9bbe1b3bd68cf5b616cc697a459b86e3be4df6c120806baf939f8aad94b0a3d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9bbe1b3bd68cf5b616cc697a459b86e3be4df6c120806baf939f8aad94b0a3d6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"venth.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.venth.cz\/wp-content\/uploads\/artapixel-cyber-monday-3870916_640.jpg","url":"https:\/\/www.venth.cz\/wp-content\/uploads\/artapixel-cyber-monday-3870916_640.jpg","height":0,"width":0},"url":"https:\/\/www.venth.cz\/zbozove-vyhledavace-a-e-mail-marketing-jsou-dulezitou-strategii-na-online-obchodnich-trzich\/","about":["Podnik\u00e1n\u00ed"],"wordCount":411,"articleBody":"      P\u0159edstavte si, \u017ee se n\u011bkdo rozhodne nakoupit v jednom e-shopu (pod jednou st\u0159echou) v\u011bt\u0161\u00ed mno\u017estv\u00ed d\u00e1rk\u016f pro svou p\u0159\u00edtelkyni. P\u016fjde o obuv, oble\u010den\u00ed, drogerii \u010di kosmetiku k narozenin\u00e1m, ov\u0161em doty\u010dn\u00fd mlad\u00edk nem\u00e1 zat\u00edm p\u0159esnou p\u0159edstavu o tom, co zde nakoup\u00ed. Za\u010dne tedy na internetu do vyhled\u00e1va\u010d\u016f zad\u00e1vat r\u016fzn\u00e9 kombinace kl\u00ed\u010dov\u00fdch slov, aby se inspiroval, co je na trhu k m\u00e1n\u00ed. Jakmile objev\u00ed to, co se mu l\u00edb\u00ed, vyu\u017eije slu\u017eeb zbo\u017eov\u00fdch vyhled\u00e1va\u010d\u016f a s jejich pomoc\u00ed pak nav\u0161t\u00edv\u00ed obchod, kter\u00fd mu nab\u00eddne solidn\u00ed cenu zbo\u017e\u00ed a v\u00fdhodnou cenu dopravy.Tento postup je v \u010cesk\u00e9 republice naprosto b\u011b\u017en\u00fd, jsme jedinou zem\u00ed na sv\u011bt\u011b, kde se zbo\u017eov\u00e9 srovn\u00e1va\u010de uplat\u0148uj\u00ed v ka\u017edodenn\u00ed praxi a ani j\u00e1 si nedovedu p\u0159edstavit, \u017ee bych je nem\u011bl k dispozici. Nakupuji podle jejich rady v podstat\u011b skoro v\u0161echno. T\u00edmto bych r\u00e1d nazna\u010dil, \u017ee kdo se rozhodne obchodovat na internetu s \u010d\u00edmkoli, m\u011bl by zbo\u017eov\u00e9 srovn\u00e1va\u010de za\u0159adit na program dne a pot\u00e9, co se mu jeho e-shop rozjede, pak tak\u00e9 e-mail marketing. Ten nem\u00e1 nic spole\u010dn\u00e9ho se spamem, spam je nevy\u017e\u00e1dan\u00e1 a \u010dasto obt\u011b\u017euj\u00edc\u00ed po\u0161ta, zat\u00edmco e-mailing je odsouhlasen\u00e1 komunikace mezi obchodem a z\u00e1kazn\u00edkem, kter\u00fd na z\u00e1klad\u011b mailov\u00fdch zpr\u00e1v z\u00edsk\u00e1v\u00e1 mo\u017enost k n\u00e1kup\u016fm za r\u016fzn\u00e9 slevy \u010di v\u00fdhodnou dopravu zdarma.Na z\u00e1v\u011br bych r\u00e1d upozornil i na d\u016fle\u017eitost SEO, kter\u00e9 se zab\u00fdv\u00e1 komunikac\u00ed mezi webem a vyhled\u00e1vac\u00edmi servery. Star\u00e1 se o to, aby webov\u00fd port\u00e1l nez\u016fst\u00e1val p\u0159i vyhled\u00e1v\u00e1n\u00ed n\u011bkde v pozad\u00ed, ale byl naopak za\u0159azov\u00e1n do pop\u0159ed\u00ed mezi nejsiln\u011bj\u0161\u00ed konkurenty. Jen tak m\u016f\u017eete ve sv\u00e9m podnik\u00e1n\u00ed na internetu usp\u011bt a kdo SEO podcen\u00ed, m\u016f\u017ee na to doplatit a se sv\u00fdm podnikatelsk\u00fdm z\u00e1m\u011brem brzy skon\u010dit. SEO obsahuje \u0159adu d\u016fle\u017eit\u00fdch prvk\u016f, jako je nap\u0159\u00edklad PPC reklama nebo reklamn\u00ed copywriting a ty napom\u00e1haj\u00ed udr\u017eet krok s ostatn\u00edmi a m\u00edt tak dobrou pozici p\u0159i vyhled\u00e1v\u00e1n\u00ed, a\u0165 u\u017e se jedn\u00e1 o jak\u00fdkoli obor lidsk\u00e9 \u010dinnosti.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zbo\u017eov\u00e9 vyhled\u00e1va\u010de a e-mail marketing jsou d\u016fle\u017eitou strategi\u00ed na online obchodn\u00edch trz\u00edch","item":"https:\/\/www.venth.cz\/zbozove-vyhledavace-a-e-mail-marketing-jsou-dulezitou-strategii-na-online-obchodnich-trzich\/#breadcrumbitem"}]}]